Selling products on Facebook Live is closing soon  

 

Facebook has decided to stop selling products live. Meta decided to focus mainly on Instagram Reels. The company announced this decision in a recent blog post.

Facebook said in their blog post that from October, no one will be able to use the live shopping feature on Facebook. However, event-based live facilities remain.

 Two years ago, Facebook launched the Live Shopping feature. Through this feature, buyers and sellers can communicate with each other live. Also, this feature was a huge platform to attract potential buyers.

Regarding why the feature was stopped, Meta said that now no one wants to watch big live. Consumers are moving towards reels, i.e. short videos. That's why Meta wants to take a closer look at Instagram Reels. Products can be sold, promoted and tagged through Reels.